Every time I travel, I am a sourcing guru not only for goods for my business but also ideas for Marketing. To really gain benefit from any business trip look beyond the hustle and bustle and observe the things around you, enriching the experience.
As some of you who follow me on instagram #tameikatalks can see, I like using my photographs to communicate quotes and messages. Some are my personal thoughts or words that inspire. On my recent trip to Los Angeles, I spent some time observing different brand messaging and its impact in enforcing marketing. Images are great visuals but I believe the right mix of effective visuals and key words drive home advertising and promotion.
I stayed at the Mayfair hotel for the second time this year. This historic hotel in Downtown Los Angeles, is going through massive upgrades. I love the new rooms, they drew me back and the price is reasonable. You have to respect the past and in its heyday, the hotel had old Hollywood glam but is now moving to a more contemporary design.
The wallpaper in the rooms are fitting; a map of Los Angeles in sepia tone, vintage but modern. It not only accentuates the black and white chic decor but also adds appeal and reminded me that I am in the city. I just wanted to go outside and explore!
Back in January, the old lobby we used to check-in was charming with grand pillars, antique furniture and marble floors. Although I like vintage, my personal aesthetic is contemporary. I like clean lines, geometric shapes and open spaces. I was delightfully greeted by their new temporary lobby on this trip with bold gray-scale posters. It took me a moment to digest what each message communicated. The advertising was notifying guests about the upcoming changes and additions, promoting their upcoming reveal of the new lobby, gym, restaurant and other signage for the elevator and the city. Here are a few images of the massive ceiling to floor posters. I think these messages and complementary graphics are pretty cool and enticing. They played on sensuality in their messages with sultry words to spark interest.. They got me.
Got it! Messaging on point and makes you want more. I look forward to staying again and hopefully next time the reveal is ready.
A great place to pick up marketing tips is at the mall or retail shopping areas. Brands in the USA, invest heavily in promotions for sales, market share, and image creation. Here are few signage that peaked my interest.
A chair at the mall, made from surfboards with words: Like a Boss. I thought about Trinidadian, Soca Artiste Machel Montano’s, 2015 song: ‘like ah boss’ when I saw this.
I am in Cali so why not be reminded everywhere and in everything….
What better way to encourage the right employees, makes selling teas seem so fresh. It was also like an education board with images of the company’s products. They sneaked in a tea lesson doubling up on their messaging.
Opening a new business, show it off. Simple typography and a pop of red to drive home the message.
Advertising your website?.. small words but big image to give off the feel of your site. I didn’t expect anything less.. We are in Beverly hills… relaxation, sophistication and luxury…
New product line and a big celebrity brand name needs prime placement. Topshop entrance to its store at The Grove Dr., promotes its new line with Queen Bee’s brand, Ivy Park, in bold. I liked the signage but not really the collection. Thankfully we are chatting about Marketing.
Small sign but when you see the words, custom gift baskets, you get the message that these are artisan made. You may think the sign is not modern but when you step in the alley, off Grove Dr. and enter the Original Farmers Market, it keeps with the rustic feel of the market.
These elevator doors should have opened to my new ride in Beverly Hills.
Men, no more red and white barber salon graphics, hello to the modern gentleman.. the Art of Shaving makes you know not any old razor will work for that sleek look with key words to target the dapper man.
All in all, hope you understand and see how words influence. In most of these cases although the messages were related, there were indirect references to the product or service itself. It is about invoking a subliminal message; intriguing the mind, motivating customers and of course driving sales. Brands try to be unique in their approach to stand out and stand firm in their brand identity. Here are my top 5 tips you can adopt for your Marketing Message.
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