Rihanna to Launch New Makeup Line

Hold on Navy, she’s at it again!

Now that our hearts are beating at a somewhat regular rate after that “Needed Me” video (for the most part) Riri drops this on us! Rumors of a documentary, her current ANTI World Tour, partnership with PUMA and her latest collab with Stance wasn’t enough…

Apparently she’s been in talks with the Kendo division of the luxury fashion powerhouse known as LVMH Moët Hennessy Louis Vuitton to create a line of makeup called Fenty Beauty by Rihanna.

As we all know, this isn’t the first time Rihanna has ventured into the world of makeup – back in 2003 she collaborated with makeup moguls M.A.C to create a limited edition line “Rihanna Hearts M.A.C” which sold out in a matter of hours after its official launch.

According to Kendo’s CEO, David Suliteanu –

“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars.”

Wonder how much the deal is worth? Take a moment, we’ll wait…






Upwards of $10mil!!

In addition to this lucrative deal, Rihanna is also currently a Global Brand Ambassador for PUMA and is working on creating pieces for men and women, including those oh-so-must-have “Fur Slides by Fenty”

Fenty Beauty by Rihanna is scheduled to hit stores by Fall next year.


Kairon Victor Newton

Celebrity & Trend Writer

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